“Fashion does not exist only in dresses. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening.”
This quote from Mademoiselle Chanel, better known as “Coco,” perfectly captures the lasting influence of fashion across the globe. Indeed, fashion greets us at every step — around every corner, in every city — serving as an endless source of inspiration. The best part? The more you travel, the more you see, the richer you become.
Fashion lovers can take Coco Chanel’s words as the perfect excuse to pack their bags and head anywhere in the world, exploring each destination from a cultural and contemporary perspective. Take your time, stroll through the streets, and let yourself be carried away by everything fashion has to offer: designer boutiques like Loewe’s in Madrid, the iconic Ad-Lib style that fills the streets and harbor of Ibiza… This route through destinations where fashion takes center stage will be your guide for your next stylish getaways.
Mercedes-Benz Fashion Week Madrid (January & July)
During Fashion Week, Madrid —already charming on its own— transforms into a vibrant stage filled with parties, workshops, events, and of course, runway shows. Spanish fashion houses present their collections at IFEMA and across various venues in the city, designs they’ve been perfecting for months with every detail carefully curated. Prestigious national labels like Ailanto, Andrés Sardá, Teresa Helbig, Pepa Salazar, Juan Vidal, María Escoté, Palomo Spain, and Roberto Torretta take center stage for four days, when Madrid truly dresses to impress.
Don’t miss the city’s most in restaurants — the places to see and be seen — such as the exotic Amazónico, the Italian Numa, or the minimalist Pomerania. The highlight? Shopping, of course. Madrid’s Golden Mile is home to the most coveted national and international brands, from Dior and Valentino to Gucci and Louis Vuitton. And after your shopping spree, why not a stroll through El Retiro Park and a touch of culture? The Prado, Thyssen-Bornemisza, Reina Sofía… the list of treasures is nearly endless.
80 BARCELONA FASHION (January & June)
Krizia Robustella, Ze García, Antonio Miró, and Custo Barcelona are just a few of the designers showcasing their collections in the Catalan capital. Since its first edition over a decade ago, 080 Barcelona Fashion has become a benchmark for creative and innovative fashion, celebrating the work of independent and avant-garde designers. Known simply as “080,” it turns Barcelona into the ultimate stage for discovering the latest trends while wandering its streets and avenues filled with boutiques hiding true treasures inside.
Passeig de Gràcia serves as the perfect base of operations to experience Barcelona’s fashion scene, home to the most exclusive national and international boutiques and the city’s trendiest restaurants. If you’re passionate about art, you’re in luck: the Catalan city offers one of the richest and most diverse cultural programs in Europe. Make sure to visit CaixaForum and the Museum of Contemporary Art—they won’t disappoint! Still have time? Park Güell, the Labyrinth of Horta, Barceloneta Beach, Montjuïc, and of course, the Sagrada Família are must-sees that will make you fall in love with Barcelona again and again.
Ad-Lib Fashion Ibiza (June 7–8–9)
Fashion, fashion, and more fashion—everywhere you look. Ibiza buzzes with cool energy day and night. The first rule to blend in is simple: white—the signature color of Ad-Lib fashion. Complete the look with straw hats and espadrilles to achieve the perfect Ibizan style. The island’s first Fashion Week dates back to 1971, during the iconic hippie movement. Over the years, Ibiza evolved into a multicultural hub where global trends met local tradition, giving birth to what we now call Ad-Lib—derived from the Latin ad libitum (freedom).
Each summer, the Ad-Lib runway comes alive with designers such as Isabel Castellar, Siempreprimavera, Charo Ruiz, Tony Bonet, and many others who are now part of Ibiza’s fashion legacy. Its dreamlike coves, unique sunsets, and endless nights make Ibiza the perfect destination to soak in the spirit of the world’s most free-spirited and bohemian style. And when it’s time to rest, make sure to visit Iberostar’s adults-only hotel in Ibiza—a newly renovated space in a stunning natural setting with direct beach access, ideal for sun-soaked Mediterranean days for two.
Tenerife Fashion Fair (April)
Mild weather all year round, endless beaches, nature, gastronomy… do you really need anything else to head to Tenerife? Here’s one more reason: fashion! The Tenerife Fashion Fair, bringing together more than a hundred companies, fills the island with industry professionals as well as curious visitors and travelers drawn by the creativity and talent of the Canary Islands.
One of the most anticipated events is the Young Designers Contest, followed by runway shows from established local brands such as Silver Point, Amarca, Alilovesyou, Néstor Rodríguez Sastrería, and Lucía de Su. Craftsmanship also plays a starring role in Tenerife. If scarves and shawls are among your must-have accessories, paradise awaits you at Mil Colores. At Maru, you’ll discover decorative pieces and jewelry made entirely from recycled cardboard and paper—true works of art. And if you’re searching for a one-of-a-kind handbag, Contornos is one of the island’s best-kept secrets for artisanal leather goods.
Don’t forget that Tenerife also offers endless opportunities for relaxation with its beaches and volcanic landscapes. Iberostar features seven resorts in Tenerife, perfect for turning your holiday into an unforgettable experience.
Moda Lisboa – Lisbon Fashion Week (October 11–14)
During Lisbon Fashion Week, Portuguese designers unveil their visions for the trends that will define the upcoming season. The most anticipated names? Carolina Machado, David Ferreira, Imauve, Nuno Gama, and Patrick de Pádua. Originality and innovation define each of these brands, which aim to make their mark not only on the Portuguese fashion scene but also internationally.
Thousands of visitors and journalists flock to the Portuguese capital to witness the latest in national fashion. Take advantage of these days to explore the fashion exhibitions hosted across Lisbon—especially photography shows—and you’ll discover a wealth of emerging talent showcased in the city. Young designers also find their spotlight here through the Sangue Novo project, which gives them the chance to present their collections to the world. It’s hard to find another city that stirs as many emotions as Lisbon. And if what you need is a touch of indulgence, our hotel in Lisbon offers a range of leisure options to make your stay in Portugal truly unforgettable.
New York. MBFW NY (February & September)
If there’s one city across the Atlantic that celebrates fashion like no other, it’s the Big Apple. Stylists, journalists, bloggers, and guests flood the streets, flaunting the latest it bag, the sneakers of the season, or the coat everyone is talking about, on their way to the runways of the world’s most prestigious fashion houses: Ralph Lauren, Carolina Herrera, Donna Karan, Alexander Wang, and many more. Treat yourself at iconic department stores like Bloomingdale’s or Barney’s, and don’t miss the chance to explore the stunning boutiques of SoHo to discover pieces from the most cutting-edge designers.
New York. The Met Gala (April 20)
One of the most anticipated events of the year: the Met Gala. Designers, models, actors, singers, editors, entrepreneurs, and socialites… All gather at this grand celebration hosted by none other than Anna Wintour, editor-in-chief of Vogue America. It is a prestigious charity event that marks the opening of the annual fashion exhibition at the Metropolitan Museum of Art in New York. Every guest chooses their attire in accordance with the theme of the exhibition.
In 2016, the exhibition “Manus x Machina: Fashion in an Age of Technology” explored the dialogue between tradition and technological innovation in the fashion world. The 2017 edition paid tribute to Japanese designer Rei Kawakubo, whose conceptual creations have left an indelible mark on fashion history. And in 2018, the theme took on an ambitious challenge: the dialogue between fashion and religion, exploring how the former has inspired and influenced the latter.
Miami Fashion Week (May–June)
Miami’s Fashion Week takes place every year in the city’s famous Wynwood District, bringing together designers from Latin America and the Caribbean. Among the talents showcasing their collections are Colombian designer Silvia Tcherassi, Peruvian Yirko Sivirich, and Nicaraguan Shantall Lacayo. Thanks to the city’s sunny climate and beachside spirit, swimwear has become one of the main highlights of Miami Fashion Week, which proudly names Antonio Banderas as its honorary president. A true meeting point between Latin America and the United States, Miami offers a vast cultural scene led by the Miami Design District, filled with luxury boutiques and art galleries you’ll never want to leave.
